Too hot for Down Under
Created: PSA delivers with elegance
Sometimes it seems there are as many safe driving PSAs as replica louis vuitton bad drivers. Winnipeg police recently unveiled a two minute online video as part of Just Slow Down, a year old campaign encouraging local drivers to take it easy behind the wheel. The video may be sloppily made, but its depiction of a crash between a man rushing home from work and a car full of four teens is affecting. Still, our fave these days is a public service announcement that’s been doing the rounds online for about a month, a high tech effort made for the Sussex Safer Roads initiative cheap louis vuitton bags from china in Britain to encourage the use of seat belts. Shot with a super fast HD camera, the wordless spot unfolds in slow motion with a kind of theatrical minimalism, as a father is saved from a car crash by his wife and daughter. Elegant and graceful, it proves that brutality and shame are not the only tools to spur people to better behaviour. We just wish we could stop crying when we watch it. Our co workers are beginning to wonder.
When is it bad to be an Oscar nominated actor? When you’re also the pitchman for a company advertising during the Oscars. The Hyundai marketing team had to go into overdrive after Jeff Bridges, who provides the reassuring voiceovers for their TV commercials, snagged an Oscar nomination for his role as an alcoholic country musician in Crazy Heart. That’s because the Academy of Motion Picture Arts and Sciences, despite its naked grab for higher TV ratings by doubling the best picture category this year, doesn’t like to sully itself with commercialism. It’s highly sensitive about the sort of ads that may run during the Oscars, so Hyundai had to make sure its spots wouldn’t air next to any segment of the program featuring Mr. Bridges. Rather than move around some of its Designer Louis Vuitton Replica Handbags seven ads, the company went back to Fake Louis Vuitton Replica Bags the studio to have Mandy Patinkin Designer Louis Vuitton Replica Handbags , Martin Sheen, David Duchovny, Catherine Keener, Michael Madsen, Kim Basinger and Richard Dreyfuss each record a voiceover. Good move: Except for Keener, none of them is likely to land an Oscar replica designer handbags nomination any time soon.
Quoted: The thrill of victory
Still enjoying that Olympic high? Can’t stop yourself from surfing the Internet for pictures of Tessa Scott, or a weeping Joannie Rochette? While you’re revelling in the purity of the moment, marketers are trying to figure out whether to throw a chunk of their budgets at high profile endorsement deals of athletes: Sports marketing agents we canvassed say most contracts will range from $25,000 to $50,000 a year. Conventional wisdom holds that Olympic excitement soon fades, but then, there was nothing conventional about the embrace of the Vancouver Games. Elliott Kerr,president of Toronto based Landmark Sport, believes advertisers will be able to use just about any one of our podium finishers to tap into a large emotional reserve that Canadians built up. Which means even bronze medalists could be seeing a lot of green.
30 second spots: Dispatches from the world of media and advertising
Luxury brands can be so touchy. This week Louis Vuitton sued Hyundai for a recent 2011 Sonata ad in which the South Korean car maker presented a landscape where luxury was affordable to all: Cops munched on caviar, crystal chandeliers hung in the street, and uh oh a basketball was emblazoned with what appeared to be LV iconography. The suit alleges Hyundai aimed to create a false association between the companies and thereby, “benefit commercially from the fame and renown of the LVM Marks.” fake designer bags Oh fake designer bags , Louis, please get over yourself. But now the Australian registry Crazy Domains has had one of its ads banned after that country’s Advertising Standards Bureau ruled the 60 second spot, featuring a cream splattered, gold bikini clad Pamela Anderson writhing with another half naked woman went too far. According to The Age newspaper, the Crazy Domains managing director Gavin Collins blamed “feminist bloggers” for the uproar. You stay classy, Australia. When CBS chose to run the spots back to back, many viewers thought it was an inside joke, but Dockers wasn’t laughing. So this high quality replica handbags china week CBS reportedly coughed up three free 30 second timeslots for them during the NCAA Final Four to make up for the gaffe. Okay, go ahead and say it: Now we know who wears the pants.
Ad folk who were banking on a few pants less days by the pool later this month will have to find another boondoggle. This year’s Asia Pacific Advertising Festival, slated for March 18 Discount Replica Louis Vuitton Bags 20 in Pattaya, Thailand, has been postponed because of fear that a wave of anti government protests could turn ugly. We think the ad industry is missing an opportunity to put their money where their mouths are: Why don’t they launch a campaign to have the rebels replica louis vuitton handbags put down their arms? Or, deep down, do they not really believe in the powers of persuasion?
Because the magazine industry certainly does. Time, Hearst, Meredith, Wenner Media, and Conde Nast presented a united front at the American Association of Advertising Agencies conference in San Francisco www.dolabuy.su , where they showed previews of the campaign. This is a space where subscribers can engage with each other and Globe staff. Non subscribers can read and sort comments but will not be able to engage with them in any way. Readers can also interact with The Globe on Facebook and Twitter.
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